Lexus Campaign 2008
"Most effective and broadest scope"
In the winter of 2007-2008 Lexus aimed at reaching a high impact among a high profile audience. From the range of MediaMountain products Lexus chose Billboards, Giant Billboards and Giant Screens. In their opinion these Alpine Media are the most effective and have the broadest scope for reaching their advertising campaign's goals.
86 locations - 60.000.000 passengers
In total Lexus used 68 Billboards and Giant Billboards plus 14 Giant Screens in the 2007-2008 wintercampaign.
The 14 Giant Screens reached 11.000.000 Passengers and the 68 Billboards reaches 49.000.000 Passengers. In total the campaign reached around 60.000.000 passengers.